Ecommerce Marketing Strategies and Trends
Having an online presence is crucial for businesses of all sizes. Whether you’re a small startup or an established brand, the choice of an e-commerce platform can significantly impact your online success. Two popular options in this regard are Shopify and Wix. In this article, we’ll compare these two platforms in terms of features, ease […]
Positive points Easy to use: No programming knowledge required, much more user-friendly than a free content management system (CMS) such as Joomla or WordPress. All-in-one: Everything is included – hosting, the authoring software used to build your website, blog or online store, and automatic updates. Low price: It is very rare that an online website […]
The creation of a website is always an important moment that we think about in advance. Fortunately, thanks to the development of content creation and management platforms, it is no longer necessary to go through a web designer or to have advanced knowledge in programming language to design a website. The steps are considerably simplified. […]
The success of your e-commerce site depends directly on your referencing in search engines, Google in the lead. To gain visibility and increase your sales, here are 5 points of vigilance to properly reference your e-commerce website! E-commerce has been growing steadily over the years. In France, the turnover achieved by the e-commerce economy reached […]
How to reduce cart abandonment on your e-commerce? We reveal our best tips in this article with inspiring examples! If your business is successful in attracting customers to your website, the last thing you want is for them to abandon a half-filled cart. However, buyers are demanding when it comes to e-commerce. 75% ! That’s […]
1 – Compress the images you use This is the main reason that penalizes the speed of pages on the Internet. And yet, it is the easiest to correct! What usually happens when you add an image to your site? 1 – You look for or create the ideal image to illustrate your point; 2 […]
The homepage of your website is like the lobby of a hotel. Visitors are not going to linger there, but they expect it to be attractive, comfortable and properly signposted. So how do you create a homepage that invites a visit? Your homepage plays a big role in conversions. In just 8 seconds, your visitors […]
Let’s get straight to the point: a good conversion rate for a landing page is above 50%. Optimized, it can even exceed 70%. Not your case? Here’s how to create an effective landing page. Really effective. When you want to generate results with your website, there are two crucial phases to optimize: Acquisition This stage […]