Ecommerce Marketing Strategies and Trends
Having an online presence is crucial for businesses of all sizes. Whether you’re a small startup or an established brand, the choice of an e-commerce platform can significantly impact your online success. Two popular options in this regard are Shopify and Wix. In this article, we’ll compare these two platforms in terms of features, ease […]
3 – The need for data For growth hacking, growth is paramount. The idea is to launch massive, global campaigns, then refine them later. Virality is at the heart of this strategy, even if it means acquiring unqualified prospects at first. A growth marketing strategy requires a prior analysis. It relies on data to launch […]
Growth marketing is a trendy term! But what is behind this strategy? What are the principles behind this technique that relies on the customer experience to generate sales in the long term? Let’s take stock! 850 000 companies were created in France last year. For their digital strategy, they spend on average more than 35,600 […]
The success of your e-commerce site depends directly on your referencing in search engines, Google in the lead. To gain visibility and increase your sales, here are 5 points of vigilance to properly reference your e-commerce website! E-commerce has been growing steadily over the years. In France, the turnover achieved by the e-commerce economy reached […]
75% of brands have dedicated a budget to influence marketing in 2021. Why? Even in B2B, influencer marketing has become an important lever to communicate with buyers during their buying journey. From the top to the bottom of the sales funnel, influencer marketing helps you attract qualified leads, keep them engaged and convert them. So […]
How to reduce cart abandonment on your e-commerce? We reveal our best tips in this article with inspiring examples! If your business is successful in attracting customers to your website, the last thing you want is for them to abandon a half-filled cart. However, buyers are demanding when it comes to e-commerce. 75% ! That’s […]
The Customer Lifetime Value (CLV) is a metric that allows you to know the average revenue generated by your customers. Why and how to calculate it? And above all, how to increase it? Follow the guide! You know the drill: a visitor enters your sales tunnel, becomes a prospect and then a customer. Sometimes they […]
Are you under pressure to prove your marketing ROI? Find out how to calculate and optimize the ROI of your campaigns! 84% of professionals say they have difficulty and are stressed when it comes to proving their marketing ROI. Why is it difficult to effectively measure the ROI of marketing campaigns? There is no lack […]
How do you determine the right marketing budget? It’s a question that all marketers ask themselves one day. CEOs too. Do you get your head in knots and really don’t know how to calculate your marketing budget? You also stress about defending it? We give you all the keys! I’ll be honest: I found myself […]