6 reasons to get started with YouTube Ads

More than 50% of B2B decision makers use YouTube to search for purchase ideas. This platform is ahead of Facebook (48.5%) and far ahead of LinkedIn (33%). So you understand the importance of integrating YouTube Ads into your lead acquisition strategy. To improve your visibility on YouTube and acquire leads, posting content is not enough. […]

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How to get more followers on Facebook and TikTok ?

Facebook has more than 2 billion users, 74% of whom connect to it for business purposes. 48.5% of B2B decision makers use Facebook to search for information and partners. So how can you take advantage of this audience to gain subscribers on your business page? 1 – Optimize the “About” section Many users will refer […]

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HOW TO GET MORE FOLLOWERS ON SOCIAL NETWORKS?

To leverage an investment in social media, companies need to expand their reach and attract more leads. This means growing their community. But how do you get more followers on Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok? Essential channels – if need be – for professionals looking to improve their brand awareness and generate sales, […]

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HOW TO GET MORE FOLLOWERS ON SOCIAL NETWORKS?

To leverage an investment in social media, companies need to expand their reach and attract more leads. This means growing their community. But how do you get more followers on Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok? Essential channels – if need be – for professionals looking to improve their brand awareness and generate sales, […]

5 TIPS TO REDUCE CART ABANDONMENT

How to reduce cart abandonment on your e-commerce? We reveal our best tips in this article with inspiring examples! If your business is successful in attracting customers to your website, the last thing you want is for them to abandon a half-filled cart. However, buyers are demanding when it comes to e-commerce. 75% ! That’s […]

WHY AND HOW TO USE WHATSAPP IN YOUR MARKETING?

Wondering why you should integrate WhatsApp into your marketing strategy? What started out as an instant messaging platform to facilitate exchanges between users, has quickly become an essential marketing channel. With its Business offer, WhatsApp allows companies to offer an efficient customer service and increase sales thanks to some very interesting features. If you’re looking […]

5 techniques to improve the speed of your website pages

1 – Compress the images you use This is the main reason that penalizes the speed of pages on the Internet. And yet, it is the easiest to correct! What usually happens when you add an image to your site? 1 – You look for or create the ideal image to illustrate your point; 2 […]

HOW TO MAKE THE PERFECT HOMEPAGE?

The homepage of your website is like the lobby of a hotel. Visitors are not going to linger there, but they expect it to be attractive, comfortable and properly signposted. So how do you create a homepage that invites a visit? Your homepage plays a big role in conversions. In just 8 seconds, your visitors […]

HOW TO IMPROVE YOUR CLICK THROUGH RATE (CTR) ON GOOGLE!

Your website pages are well referenced, but you generate very little traffic? It’s because your CTR (Click Through Rate) is too low! Let’s see how to remedy this! You have worked for months to improve your SEO, and yet your traffic is not taking off? If your SEO strategy is good and if it has […]

WHAT IS A SEARCH INTENT IN SEO?

You want to develop qualified traffic on your website in order to generate leads? Don’t focus only on keywords but rather respond to the search intentions of Internet users! When you work on your SEO, you can sometimes find yourself in a very frustrating situation. Have you ever spent hours creating and writing the perfect […]

CUSTOMER LIFETIME VALUE: DEFINITION, CALCULATION AND OPTIMIZATION

The Customer Lifetime Value (CLV) is a metric that allows you to know the average revenue generated by your customers. Why and how to calculate it? And above all, how to increase it? Follow the guide! You know the drill: a visitor enters your sales tunnel, becomes a prospect and then a customer. Sometimes they […]

HOW DOES THE INSTAGRAM ALGORITHM WORK?

Since its launch in 2010, Instagram has evolved its algorithm several times. This can make brands, companies and marketers goat! Fortunately, we help you to see more clearly… How does the Instagram algorithm work? Here is an almost existential question for professionals and influencers present on the platform. A question that we will try to […]

WHAT ARE ZOMBIE PAGES IN SEO ?

You have done everything to have a quality website and you have worked on many contents. However, your SEO performance is not taking off, or even worse, it is regressing? You may be a victim of zombie pages! We explain why and how to get rid of it! Definition of the zombie page in SEO […]