6 reasons to get started with YouTube Ads

More than 50% of B2B decision makers use YouTube to search for purchase ideas. This platform is ahead of Facebook (48.5%) and far ahead of LinkedIn (33%). So you understand the importance of integrating YouTube Ads into your lead acquisition strategy. To improve your visibility on YouTube and acquire leads, posting content is not enough. […]

How to get more followers on Facebook and TikTok ?

Facebook has more than 2 billion users, 74% of whom connect to it for business purposes. 48.5% of B2B decision makers use Facebook to search for information and partners. So how can you take advantage of this audience to gain subscribers on your business page? 1 – Optimize the “About” section Many users will refer […]

HOW TO GET MORE FOLLOWERS ON SOCIAL NETWORKS?

To leverage an investment in social media, companies need to expand their reach and attract more leads. This means growing their community. But how do you get more followers on Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok? Essential channels – if need be – for professionals looking to improve their brand awareness and generate sales, […]

HOW TO CALCULATE YOUR MARKETING ROI?

Are you under pressure to prove your marketing ROI? Find out how to calculate and optimize the ROI of your campaigns! 84% of professionals say they have difficulty and are stressed when it comes to proving their marketing ROI. Why is it difficult to effectively measure the ROI of marketing campaigns? There is no lack […]

HOW TO CALCULATE AND DEFEND YOUR MARKETING BUDGET?

How do you determine the right marketing budget? It’s a question that all marketers ask themselves one day. CEOs too. Do you get your head in knots and really don’t know how to calculate your marketing budget? You also stress about defending it? We give you all the keys! I’ll be honest: I found myself […]

HOW TO CREATE A LANDING PAGE WITH 70% CONVERSION RATE?

Let’s get straight to the point: a good conversion rate for a landing page is above 50%. Optimized, it can even exceed 70%. Not your case? Here’s how to create an effective landing page. Really effective. When you want to generate results with your website, there are two crucial phases to optimize: Acquisition This stage […]

GOOGLE SEARCH CONSOLE : HOW TO START ?

How to connect Google Search Console to my website? The prerequisite for connecting Google Search Console is that you are the owner of the site you want to link. By owner, we mean to have sufficient administrative rights on the site in question. If you only have editing rights, you will have to go through […]

HOW TO WORK ON YOUR LINK BUILDING IN SEO ?

Building an effective link building strategy is the best way to work on the authority of a website to improve its SEO. As you know, an effective SEO strategy is based on 3 main pillars: working on the content of the website, improving the technical performance and developing its authority. In this article, we will […]

HOW TO OPTIMIZE AN IMAGE FOR THE WEB?

You optimize your content for the web? Don’t forget the images! They have a significant impact on your SEO performance! Your site is getting slower and slower? In 90% of the cases it is the fault of your images because they are not sufficiently optimized! Well, to be honest, it’s mostly your fault When it […]