To leverage an investment in social media, companies need to expand their reach and attract more leads. This means growing their community. But how do you get more followers on Instagram, Facebook, LinkedIn, Twitter, Pinterest and TikTok?
Essential channels – if need be – for professionals looking to improve their brand awareness and generate sales, social networks are constantly evolving. Whether it’s their algorithms or their usage habits, they force companies to constantly review their strategy.

But, the million dollar question is: how do you get more followers on social networks as a business?

As each social platform is different, there is no single strategy. You need to define specific action plans for each channel.


How do you get more followers on Instagram?
90% of Instagram users are subscribers to a business. Over 36% of B2B decision makers use the platform to research new products or services. On Instagram, businesses are growing by 1.46% per month in followers.

To take advantage of these statistics and grow your community, here are some key tips:

1 – Optimize your posts for the Explore page
During their search for content, Instagram users consult the platform’s Explorer tab. This usually displays posts related to the user’s preferences: the algorithm is based on their subscriptions, searches and behavior.

To capture leads, you need to write relevant captions and use keywords searched by your potential customers.

2 – Run contests… even in B2B!
Contests are still a great way to increase your followers on your Instagram page. However, to avoid contestants looking for prizes they can resell, offer products or services that cater to your niche, such as a subscription to your tool or a significant discount on the first purchase.

This practice will allow you to recruit qualified subscribers.

3 – Use influencer marketing
Often used in B2C marketing, influencer marketing is also available in B2B version. But only 11% of B2B companies dare to use influencers. Yet, it remains a powerful strategy to get more followers on Instagram.

Find experts in your industry to talk about your products/services and attract new users. You can have them test your tools and ask them to publish a story or a post, but you also have the option to :

Turn your best customers into influencers by hosting Instagram Live sessions.
Publish case studies about your clients and ask them to share them on their Instagram page.
Co-create content with your partners, media and bloggers.

How to get more followers on LinkedIn?
9 out of 10 companies have a page on LinkedIn. On average, they have 109,000 subscribers on this social network.

This means that the competition is important! So, how to attract users to your page and turn it into a lead machine? Our tips below!

1 – Launch a campaign to recruit followers
LinkedIn’s Follower Ad format allows you to recruit followers via sponsored ads. The platform displays a personalized ad with your company’s logo, name and a “Follow” button.

2 – Encourage your executives and managers to tag your page
According to a study conducted by Linkedin, only 3% of employees share their company’s content on social networks. Yet, when they do, they generate 30% of the interactions on this content! Impressive, isn’t it?

Your company’s executives and managers have their own network on LinkedIn. And this network is often very qualified. So when they mention the company’s LinkedIn page and link to it, it helps generate traffic and followers.

3 – Encourage employees to participate in LinkedIn groups
LinkedIn Groups offer highly engaged conversations between professionals who are passionate about niche topics. When your company’s experts participate as authentic members in these mini-communities, they help spread the word about your company, while demonstrating your authority on key topics.

Not to mention that they can add to their knowledge themselves, which benefits your business.

In your internal newsletter, during your training sessions or via a social network usage charter, encourage this good practice by revealing all its advantages!

4 – Promote your LinkedIn page in annual reports
Your quarterly or annual reports and studies are not only seen by your employees. Over time, they are reviewed by other sources like your investors, external analysts, partners and even customers.

Make sure your LinkedIn page URL appears in these documents to gain quality subscribers!

How to get more followers on Facebook?
Facebook has more than 2 billion users, 74% of whom connect to it for business purposes. 48.5% of B2B decision makers use Facebook to search for information and partners.

So how can you take advantage of this audience to gain subscribers on your business page?

1 – Optimize the “About” section
Many users will refer to the “About” section of Facebook to learn more about your business. These same users may never visit the “About” page on your website, so you might as well bring them all the information they need on the social network.

Make sure this section contains everything a prospect needs to know:

Your contact information: email, phone number, headquarters address…
Your business hours
Your website
The way(s) to make an appointment
The description of the company and its products/services
Its history

2 – Pin interesting information
Optimize your page’s welcome by putting useful content on the front page such as infographics, tips, how-to videos, tutorials, product demos, customer testimonials or behind-the-scenes information about your company.

The idea is that the visitor will immediately find added value by visiting your Facebook page, which will encourage him to subscribe.

3 – Use Facebook Ads
Facebook offers the possibility to boost your publications to reach new audiences. Your best performing content deserves to be sponsored to reach potential prospects and encourage them to like your page.

And just like LinkedIn, Facebook offers a dedicated subscriber recruitment format. You can use it to generate new “likes” on your page every day.

4 – Promote your page on other channels
Everyone is on Facebook! Therefore, don’t hesitate to promote your page on as many channels as possible to boost subscriptions: in your newsletter, in your email signature, via a pop-up on your website, in your lead nurturing campaigns, etc.