Facebook has more than 2 billion users, 74% of whom connect to it for business purposes. 48.5% of B2B decision makers use Facebook to search for information and partners.
So how can you take advantage of this audience to gain subscribers on your business page?
1 – Optimize the “About” section
Many users will refer to the “About” section of Facebook to learn more about your business. These same users may never visit the “About” page on your website, so you might as well bring them all the information they need on the social network.
Make sure this section contains everything a prospect needs to know:
Your contact information: email, phone number, headquarters address…
Your business hours
Your website
The way(s) to make an appointment
The description of the company and its products/services
Its history
2 – Pin interesting information
Optimize your page’s welcome by putting useful content on the front page such as infographics, tips, how-to videos, tutorials, product demos, customer testimonials or behind-the-scenes information about your company.
The idea is that the visitor will immediately find added value by visiting your Facebook page, which will encourage him to subscribe.
3 – Use Facebook Ads
Facebook offers the possibility to boost your publications to reach new audiences. Your best performing content deserves to be sponsored to reach potential prospects and encourage them to like your page.
And just like LinkedIn, Facebook offers a dedicated subscriber recruitment format. You can use it to generate new “likes” on your page every day.
4 – Promote your page on other channels
Everyone is on Facebook! Therefore, don’t hesitate to promote your page on as many channels as possible to boost subscriptions: in your newsletter, in your email signature, via a pop-up on your website, in your lead nurturing campaigns, etc.
How to get more subscribers on TikTok?
You thought TikTok was only for teenagers? If they are the majority on the platform, there are still 37% of adults:
16% of users are between 30 and 39 years old
14% are between 40 and 49 years old
7% are over 50 years old
So, what if you launched with relevant, fun and entertaining videos that show your business in a different light? And to recruit your first subscribers, here are some best practices to follow:
1 – Demystify your industry with humor
All activities suffer from preconceived ideas, clichés or myths. TikTok gives you a unique opportunity to debunk them in a creative way to educate your audience. This technique helps you gain subscribers who are interested in your activity but still in the thinking phase.
A good example is Morningbrew, which uses TikTok to explain the mysteries of finance to its subscribers.
2 – Deliver hacks on your products/services
Do your products/services contain underused or ignored features? Highlight them on TikTok in a playful way through short and funny videos.
However, the tips must be unique and relevant so that they encourage the user who sees the video to subscribe.
3 – Launch hashtags challenge
Challenge hashtags are a simple and effective way to get more subscribers on TikTok.
Launch a challenge to your subscribers, without forgetting to sponsor the hashtag to get a maximum of participation and subscribers!